Winner of the 2017 Webby Award for Sports Mobile Site & Apps
The Ask.
Basketball fans use their mobile phones to enjoy digital content but also to manage their relationships with their favorite teams. The Miami HEAT's marketing team engaged SapientNitro on a mobile app experience for their fans. They wanted to use the mobile data collected to better engage fans and deliver a more personalized experience based on customer segments. They also wanted to increase revenue opportunities by running more efficient operations and leverage additional sponsorship opportunities on digital platforms.
The Miami heat app Screens
Style Guide Components / Multi-Skin Design
American Airlines Arena App Screens
As a part of our design system, we were able to use our structure and general layout for all elements and sections for the American Airlines Arena. The system consists of different tiles that range from promotions, events, scheduled games, and my account. This allowed us to adjust the AAA's look and feel as far as logos and fonts, but keep the overall large tile approach.
