The Ask. 

Universal Orlando has engaged SapientNitro to help re-imagine and streamline the current guest booking experience. They want to “Enable guests to plan and purchase a personalized Universal Orlando vacation any way they want through a simple, elegant shopping and fulfillment process. We achieved this through a phased approach that resulted in user engagement and product purchases from the release of the 1st iteration.

The Pitch Screens

Various App screens

Dev Annotations

Throughout the life of the project, it's necessary to work hand-in-hand with the Dev team in order to assure the final look and feel is true to the brand, and is as close to our comps as possible. We worked with IBM in Orlando on and off site in order to achieve this. Here is a look at some annotations below

ACP in Park Screens

These screens were designed to be outdoors and found near the rides. They are used to recognize the guest's visit history, annual pass account, and also allows team members to sync wearables to users. These screens were designed to be tablet friendly for team members to also carry them.

Halloween Horror Nights Skinning

Universal needed us to create a skinning system that would be minimal impact on effort and time from a development aspect for HHN, a yearly event. We wanted to change out the color system for these screens but not affect the general layout of the designs. We made a style guide to be used for this case, and annotated all the color swaps for the dev team.